Skip to content
EthosMRLead GeneratorEthosMR Lead Generator
Start free

Your AI go-to-market team

Stop buying lists. Reach the people who just showed you they are in market.

EthosMR reads your website, learns who actually buys from you, then watches for the moments that make a company worth contacting — hiring, funding, a new exec, a competitor getting attention. Every lead arrives scored, with the evidence attached, and the first message already drafted.

  • 7-day free trial
  • Cancel any time
  • No card required

4.8 average · trusted by 200+ teams

  • Northbeam
  • Verity
  • Clearhaven
  • Halden & Rowe
  • Ostara
  • Meridian Loop

Placeholder: the names, rating and team count above are illustrative examples, not real customers or verified metrics. They will be replaced with permissioned references.

The product

One workspace for the whole motion

Discovery, scoring, sequences and replies in the same place — so the lead you are reading about is the one you are writing to.

A representation of the product interface, built from the same design tokens as the app. Data shown is illustrative.

How it works

Three steps, then it runs on its own

Setup is one screen. After that the work happens on a schedule and you spend your time on the replies, not the research.

  1. 01

    Connect

    Paste your website. EthosMR reads it to draft your positioning, your ideal customer profile and the signals worth watching. You correct anything it got wrong — it does not guess twice.

    • Website analysis
    • ICP drafted for you
    • Signals suggested, not assumed
  2. 02

    Prospect

    Source Agents run on a schedule, find people matching that profile, and score each one against it. The score comes with its parts and the evidence behind them, so you can argue with it.

    • Scheduled discovery
    • Scored against your ICP
    • Evidence attached to every claim
  3. 03

    Convert

    Sequences run across social and email, drafted from the actual signal. Replies stop the sequence and land in one inbox with a suggested response waiting.

    • Multichannel steps
    • Review before send by default
    • One inbox, drafts ready

Features

Seven things that have to work together, or none of them matter

Signals without scoring is noise. Scoring without evidence is a guess. Sequences without a shared inbox is a mess. This is the whole loop.

Signal discovery

The list is not the problem. Timing is.

Source Agents watch for the events that turn an account from "someday" into "this quarter" — and record when each one happened, because a hiring post from March is not the same as one from Tuesday.

  • Hiring activity, funding, headcount growth, expansion, acquisitions
  • Job changes, promotions, new executives at the account
  • Competitor engagement, tracked topics, profile visits, category research
  • Every signal carries a freshness window that decays its weight over time

Explainable scoring

A score you can argue with

Most tools hand you a number. This one hands you the number, the six components that produced it, and the sentence explaining why now — so a rep can disagree and a manager can tune it.

  • ICP fit, intent, authority, timing, company fit and data confidence, weighted by you
  • Plain-language why-it-fits and why-now on every lead
  • Evidence is labelled observed, enriched or inferred — never blurred together
  • Rescoring is versioned, so you can see what changed when you edited the ICP

Multichannel sequences

Social and email in one thread of work

Build a sequence out of the steps that actually move a conversation — a profile visit, a connection request, a wait, a message, an email, a branch on whether they replied.

  • Eight step types including conditions, waits and manual tasks
  • Per-channel daily caps so an account never looks automated
  • A reply on any channel halts every remaining step for that lead
  • Suppression is checked at send time, not at enrolment

Grounded messaging

Messages that cite something real

Drafts are written from the signals and enrichment on the record. If the model cannot tie a claim to a source, the claim is dropped rather than smoothed over — which is why these read like a person did the reading.

  • Every draft is generated against the lead's own evidence set
  • Your positioning, proof points and objection handling come from your workspace memory
  • Tone and length are workspace settings, not per-message prompts
  • You can see exactly which evidence produced which line

Human control

Review mode first. Full auto when you mean it.

New campaigns start in review mode: nothing leaves the building without a human approving it. Switch a campaign to full auto once its output has earned that, one campaign at a time.

  • Approve, edit, regenerate or reject each draft
  • Bulk approve above a score threshold when the queue is long
  • Full auto is per campaign and reversible in one click
  • Role-based access decides who can flip the switch

Unified inbox

Every reply in one place, with a draft already written

Social and email replies land in the same inbox, classified by sentiment, with a suggested response you can send, edit or throw away.

  • One thread per person across channels
  • Positive, neutral, objection and not-interested classification
  • AI drafts you can regenerate with a nudge
  • Out-of-office and not-interested handled without burning the lead

Learning loop

It gets sharper because you use it

What gets replies feeds back into the workspace: which openers land, which scores are actually worth queuing, which send days work for your ICP. EthosMR proposes the change — you decide.

  • Winning and losing messages are remembered per workspace
  • Score thresholds get recommendations based on real reply data
  • Recommendations are suggestions, never silent edits
  • Attribution survives a signal type being renamed or disabled

Consolidation

Six line items, one system

Most outbound stacks are five tools stitched together with a CSV and a person. Here is what moves in-house — and what changes when it does.

  • List building

    BeforeA separate database you export from and re-import every month.

    AfterSource Agents build the list continuously against your ICP, inside the workspace you already work in.

  • Enrichment

    BeforeCredits burned on rows you were never going to contact.

    AfterEnrichment runs after qualification, so you only pay to enrich people who passed the score.

  • Sequencing

    BeforeOne tool for email, another for social, neither aware of the other.

    AfterOne sequence spanning both, with a reply on either channel stopping the whole thing.

  • Signal tracking

    BeforeA browser extension, an alerts inbox and somebody remembering to check it.

    AfterSignals are attached to the lead record and priced into the score automatically.

  • Copywriting

    BeforeMerge fields pretending to be personalisation.

    AfterDrafts written from the evidence on that specific record, in your positioning.

  • Reporting

    BeforeA spreadsheet assembled on Friday from three exports.

    AfterInsights that tie replies back to the signal type that produced them.

What is in the box

20
Signal types detected

Social intent, career, company and buying-intent events

6
Weighted score components

ICP fit, intent, authority, timing, company fit, data confidence

8
Sequence step types

Including waits, conditions and manual tasks

15
Pipeline stages tracked

Discovered through won, lost or suppressed

These are capabilities of the product, counted from what it ships with — not customer outcomes. We do not publish performance figures we cannot show you the working for.

Illustrative examples

What using this actually sounds like

The quotes below are written examples of the kind of feedback the product is built for. They are not real customers, and we will not pretend otherwise until we have permissioned ones to publish.

Fictional · for illustration only
  • The part that changed how we work was the why-now line. Reps stopped opening with 'just checking in' because the record already told them what happened at the account last week.

    Dana Whitfield

    VP Revenue Operations · Northbeam Logistics

    Illustrative example

  • Review mode is why it survived the pilot. We could see every message before it went out for the first month, and by the time we turned one campaign to full auto nobody was nervous about it.

    Ibrahim Kaya

    Head of Growth · Verity Labs

    Illustrative example

  • We were paying for a database, a sequencer and an enrichment tool that never agreed with each other. Consolidating was less about the bill and more about finally having one place to look.

    Priya Raman

    Director of Demand Generation · Clearhaven

    Illustrative example

Integrations

It has to fit the stack you already argued about

Sync to the CRM that holds the truth, send from the mailbox that has the reputation, and push events anywhere else you need them.

  • HubSpot

    Connected via API

    Two-way contact and deal sync

  • Salesforce

    Connected via API

    Leads, contacts and activity write-back

  • Pipedrive

    Connected via API

    Persons, organisations and deals

  • Webhooks

    Connected via API

    HMAC-signed events with retry

  • CSV

    Built in

    Import with column mapping and dedupe

  • Gmail

    Coming soon

    Send and receive from your own mailbox

  • Outlook

    Coming soon

    Microsoft 365 mailbox connection

  • Slack

    Coming soon

    Reply alerts and daily digests

  • REST API

    Coming soon

    Programmatic access to your workspace

  • MCP

    Coming soon

    Bring your workspace into an AI client

Missing something you rely on? Tell us what it is — the webhook payload can usually bridge the gap in the meantime.

Pricing

One plan that does the whole job

Start with a 7-day trial of everything. No card, no sales call, no seat you have to argue for.

Most teams start here

Standard

Two agents prospecting continuously, multichannel outreach, unified inbox.

$99/month

Start 7-day trial
  • 2 seats
  • 2 agents
  • 5 campaigns
  • 1,800 leads / month
  • 100 credits / month
  • 2 AI agents prospecting continuously
  • Up to 1,800 prospects contacted per month
  • Signal and lookalike sourcing
  • Waterfall contact enrichment
  • Unified inbox with AI reply drafting
  • Explainable lead scoring
  • Review mode or full auto sending
  • CRM, API and MCP access
  • 100 credits per month

Custom

For teams of five or more and outbound agencies.

Let's talk

Contact sales
  • 50 seats
  • 50 agents
  • 200 campaigns
  • 100,000 leads / month
  • 2,000 credits / month
  • Everything in Standard
  • Custom agent and prospect volume
  • Multiple senders across channels
  • Agency mode with client workspaces
  • Dedicated success manager
  • Custom integrations and admin access

Add-ons

Need more than a plan includes? Extra agents, extra source connections and additional workspaces can be added to any paid plan, and credits can be topped up at any time. Current add-on rates are shown at checkout and on your billing page — you are never charged for one without confirming it.

FAQ

The questions that decide it

If yours is not here, ask a person.

support@ethosmr.com

What counts as a signal, and where does it come from?

A signal is a dated event that changes how worth-contacting an account is: a hiring post, a funding round, headcount growth, an expansion, an acquisition, a leadership change, a job change or promotion, engagement with a competitor or a tracked topic, a profile visit, or research activity in your category. Each one is stored against the company or person with the date it happened and a source, and each has a freshness window — a hiring post from last week counts for far more than one from four months ago.

Where does the data actually come from?

Three places, and the product tells you which is which on every record. Observed data comes from public sources and your own connected channels. Enriched data comes from third-party enrichment providers you connect with your own keys. Inferred data is the model's reading of the first two, and it is labelled as inference — never presented as fact.

Do I bring my own provider keys, or do you resell data?

You bring your own. Enrichment, email delivery, CRM and social connections all use credentials you supply, stored encrypted at rest and scoped to your workspace. That means your contract, your rate limits and your data-processing terms with those providers — and it means you can revoke access without asking us. Where a provider is not configured, the product degrades to a clearly-labelled development adapter rather than silently inventing records.

How are sending limits handled?

Per channel and per sender, with a daily cap you set. Sequences respect those caps rather than draining them, steps are spread across the day, and a suppression check runs immediately before every send — not at enrolment — so a do-not-contact added mid-campaign takes effect on the very next step. If a cap would be breached the step waits; it is never quietly dropped.

Will it send anything without me seeing it first?

Not unless you turn that on. Campaigns start in review-before-send: every draft waits in a queue for a human to approve, edit or reject. Full auto is opt-in per campaign, reversible in one click, and gated by role — so a new team member cannot flip it.

How do you handle compliance and opt-outs?

Outreach is a regulated activity and this product treats it that way: unsubscribes and blacklist entries are enforced at send time, replies stop sequences automatically, and suppression can be scoped to a person, an email address, a domain or a whole company. Anyone can ask never to be contacted through our opt-out form. That request is held on a platform-level list checked before every send, so it covers every workspace — including ones created after the request — and no customer can override it. That said, you remain the controller of the data you process here — you are responsible for having a lawful basis for your outreach in your jurisdiction, and we cannot give you legal advice about it.

What happens when the 7-day trial ends?

Nothing is deleted and nothing is charged. The trial needs no card, so there is nothing to cancel — when it ends, sending pauses and the workspace becomes read-only until you choose a plan. Your leads, signals, scores and message history stay exactly where they are, and picking a plan resumes everything. If you decide not to continue, you can export your data or ask us to delete it.

Can I use my own mailbox and domain?

Yes — sending happens through a sender you configure, so replies come back to you and the reputation you have built stays yours. We strongly recommend a dedicated subdomain for outbound, warmed gradually, with the daily caps left conservative for the first few weeks. The product will not stop you being aggressive; it will just show you the deliverability consequences.

How does scoring stay honest when I change my ICP?

ICP profiles are versioned and every score records which version produced it. Editing your profile does not silently rewrite history — leads are rescored against the new version and you can see what moved and why. The six weighted components are yours to adjust, so if authority matters more than timing in your market, say so.

Is my data used to train anything, or shared across customers?

No. Workspaces are isolated at the query level and every record carries the workspace that owns it. What the product learns — winning messages, useful score thresholds, good send times — is learned per workspace and stays there. See our security page for how isolation, encryption and audit logging work, including what we do not yet have.

Start now

Give it your website. See who is in market by tomorrow.

7 days of the full product, no card, no call. If it does not find anything worth acting on, you have lost an afternoon.

Rather look around first? Read what it does or talk to us.