Terms of service

1. The agreement

These terms are between EthosMR (“we”, “us”) and the organisation or individual that creates an account (“you”). By creating an account, or by using EthosMR Lead Generator, you accept them. If you accept on behalf of a company, you confirm you are authorised to bind it.

Where you have signed a separate order form, master agreement or data processing agreement with us, that document governs to the extent it conflicts with these terms.

2. Accounts and access

• You are responsible for the security of your credentials and for everything done under your account.
• Seats are per named person. Sharing one login between people is not permitted.
• Roles determine what a member can do. Assigning someone an elevated role is your decision and your risk.
• You must tell us promptly if you believe an account has been compromised.

3. Trial and plans

The trial gives you the full product for 7 days and requires no payment method. When it ends, sending pauses and the workspace becomes read-only until a plan is selected. We do not auto-convert a trial into a paid subscription.

Plan limits — seats, agents, campaigns, monthly leads and credits — are enforced by the product. Add-ons can be purchased where a plan allows it, and are shown before you are charged.

4. Fees and billing

• Fees are charged in advance for each billing period and are non-refundable except where the law requires otherwise.
• Subscriptions renew automatically until cancelled. Cancelling takes effect at the end of the current period.
• Taxes are your responsibility unless we are required to collect them.
• If payment fails we may suspend the account after [notice period] and reasonable attempts to reach you.
• We will give at least [30] days' notice before a price change affecting your next renewal.

5. Your data

You keep ownership of everything you put into the product and everything generated inside your workspace. You grant us only the licence needed to host, process and display it in order to run the service for you.

We do not use your content to train general-purpose models, and we do not disclose it to other customers. Our handling of personal information is described in the privacy policy.

You can export your data at any time while the account is active. After termination we retain it for the window stated in the privacy policy so you can retrieve it, then delete it — with the exception of suppression records, which we keep so do-not-contact requests continue to be honoured.

6. Acceptable use

You may not use EthosMR Lead Generator to:

• Send unlawful, deceptive, harassing, hateful or misleading messages, or to impersonate anyone.
• Contact people you have no lawful basis to contact, or to evade an unsubscribe or suppression request.
• Send to purchased consumer lists, or to process special-category personal data.
• Circumvent sending caps, rate limits, plan limits or the suppression system.
• Scrape or access third-party services in breach of their terms using credentials connected here.
• Resell the product, or use it to build a competing service.
• Probe, disrupt or overload the infrastructure.

We may suspend an account immediately where continued use would cause harm to recipients, to other customers, or to our infrastructure. We will tell you why.

7. Outreach compliance is yours

This is the part worth reading twice. You are the controller of the outreach you send. You are responsible for having a lawful basis for contacting each recipient, for honouring opt-outs, and for complying with the anti-spam and privacy law of every jurisdiction you send into — including CASL in Canada, CAN-SPAM in the United States, GDPR/UK GDPR and PECR in Europe and the UK, and any sector rules that apply to you.

We give you the tools: suppression enforced at send time, unsubscribe handling, sending caps, review-before-send by default, and an audit trail. We cannot give you legal advice, and configuring the tools badly does not transfer the responsibility to us.

Anyone can request global suppression through our do-not-contact form. You may not override those entries.

8. AI-generated output

The product generates scores, explanations and message drafts using language models. Output is probabilistic. It can be wrong, and it can be confidently wrong.

• Drafts are held for human review by default. If you enable full auto, you accept responsibility for what is sent.
• Evidence is labelled as observed, enriched or inferred. Do not treat inference as fact.
• Scores rank accounts for human attention. They are not a decision about any individual and must not be used as one.
• You are responsible for the accuracy of claims in messages you send, including any our model drafted.

9. Third-party services

When you connect a CRM, mailbox, enrichment or social provider using your own credentials, your use of that provider is governed by your agreement with them. We act on your configuration. We are not responsible for their availability, their data quality, their pricing, or for a suspension they apply to your account.

10. Availability and support

We aim to keep the service available and will publish incidents at status.leadgen.ethosmr.com. Unless a signed order form includes a service level agreement, the service is provided without a contractual uptime commitment. Support is available at support@ethosmr.com during business hours in Ontario, Canada.

We may change or remove features. Where a change materially reduces core functionality you rely on, we will give [30] days' notice.

11. Intellectual property

We own the product, its software, design and documentation. You own your data. Neither of us gets rights in the other's property beyond what these terms grant. Feedback you give us may be used without obligation, but we will not identify you as its source without permission.

12. Term and termination

• These terms run for as long as you have an account.
• You may cancel at any time from billing settings; access continues to the end of the paid period.
• We may terminate for material breach that is not cured within [15] days of notice, or immediately for the conduct listed under acceptable use.
• On termination, access ends and the retention periods in the privacy policy begin.

13. Disclaimers

Except as expressly stated, the service is provided “as is”. We disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement to the extent permitted by law.

We do not promise any commercial result — no number of meetings, no reply rate, no revenue. Anything on our marketing pages describing outcomes is illustrative and is not a warranty.

14. Limitation of liability

Neither party is liable for indirect, incidental, special or consequential loss, or for lost profits, revenue or goodwill. Our total aggregate liability is limited to the fees you paid in the [12] months before the event giving rise to the claim.

Nothing here limits liability that cannot be limited by law — including death or personal injury caused by negligence, and fraud.

15. Indemnity

You will defend and indemnify us against claims arising from your content, your outreach, or your breach of the acceptable use and compliance sections above. We will defend and indemnify you against claims that the product itself infringes a third party's intellectual property rights, subject to the limits in section 14.

16. Changes to these terms

We may update these terms. For material changes we will give notice by email or in-product at least [30] days before they take effect. Continuing to use the product after that date means you accept the change; if you do not, you may cancel.

17. Governing law

These terms are governed by the laws of Ontario, Canada, and the courts of Ontario, Canada have exclusive jurisdiction — [confirm venue, and whether an arbitration or class-action waiver clause is intended for US customers]. If any provision is held unenforceable, the rest continues to apply.

Notices to us: support@ethosmr.com. EthosMR, [registered address to be added], Ontario, Canada.